Users of the TiVo digital video recorder have reacted angrily to a new sponsorship feature that automatically records certain programmes, adverts and other promotional material.

One of TiVo’s more innovative features is its ability to recommend programmes based on viewing habits, such as watching every episode of a soap opera or every film starring a certain actor.

But viewers in the UK were surprised this week to find that the second episode of the little-known BBC sitcom “Dossa and Joe” had been recorded without their knowledge and added to the system’s main menu screen.

They were even more surprised to find that they won’t be allowed to delete the programme for one week, and that more sponsored recordings are on the way.

Now thats just fucked up from El Reg